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janvi24
Uytkownik
| Doczy: 30 Lis 2023 |
| Posty: 1 |
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 Wysany: Czw Lis 30, 2023 10:43 |
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Earlier this year, Amazon hired PayPal veteran Patrick Gauthier to lead a newly created team dedicated exclusively to building a payments business on the web and in the app world. The payments industry , of course, is taking a close look at these efforts. For years it has been thought that Amazon could become a real player in this area, challenging PayPal in this task. But the initiative has had its ups and downs : a digital wallet project was first thought of, which was scrapped at the beginning of this year before the beta test even came out. And everyone is wondering how many stores would really want to let Amazon see their transactions. At Amazon, however, they think that this challenge is not so big, since there would be a barrier between external payments and the rest of the company , with which Amazon would only see the totals of the transactions, not the specific items in each order.
On the other hand, the company thinks that there are many types of transactions that are not Amazon's competition ; One of its best-known payment clients in the United States is GoGo, the online flight provider. They defend Pay with Amazon In fact, Gauthier defended Amazon's new initiative . He said the growth of Amazon Marketplace, where third-party sellers can sell their products in competition with Amazon itself, is an Email Marketing List example that the company can do good for others. The marketplace of third-party sellers is in fact 46% of sales for Amazon . Amazon 's external payments now have the internal structure and focus to be successful and have been able to detect signs that they are viable. For example, Gauthier stated that existing payments under the Pay with Amazon scheme grew 180% in the year , driven by gradual launches in other countries, such as Germany.
According to the executive, companies that add the option to pay with Amazon are more likely to see their purchases completed . People who place products in the cart and see this payment option tend to complete the purchase more than if they do not have the option at hand, according to Amazon. They also reported that the option increases the number of customers who return to buy. Even so, there are signs that the business still has challenges. The first partner with whom they launched the button within an app is not a well-known company . This is GolfNow, a service to save time on golf courses. Furthermore, the payment method within the apps is not as simple as Apple Pay , for example. Shoppers who use Pay with Amazon are redirected from the shopping app they are using to Amazon's mobile site, where they must confirm their payment details.
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