3 Technologies to Improve Customer Experience in Automotive

The shopping experience is the set of all the perceptions that the consumer has when interacting with a store throughout their shopping journey.

In other words, everything your customer feels from the moment they start researching the product until the moment they check its benefits, compare prices and buy it.

This compilation of perceptions makes up the deb directory that the customer has of the store and will determine, for example, whether the customer will spend more, choose more products, whether they intend to buy again and whether they will recommend it to friends.

After this definition, we don’t even need to say how important it is to guarantee the best possible shopping experience, do we?

Therefore, we have brought you 3 practical tips on how to improve the purchasing experience in automotive retail, so that your dealership can offer your customer the satisfaction they are looking for.

So, we're going to tell you about the main technologies that will boost your sales strategy, winning over your customers once and for all with pleasant and memorable experiences.

After all, how important is a good shopping experience?
You've probably heard Marketing experts say that we live in the age of experience.

This happens due to access to a multitude of offers, products, payment methods and stores offering what consumers want and need.

In this competitive scenario full of options, the store that comes out ahead of the competition is the one that provides a more positive shopping experience.

For automotive retailers who are not yet aware of the power of a good experience, here are some data from Brazilian consumers, revealed by a survey by Opinion Box:

These are already 3 very important reasons to value the importance of the shopping experience.

3 Technologies to Improve Customer Experience in the Automotive Sector
Now, thinking about how to put into practice a strategy that makes your consumer feel special, well cared for and that they leave satisfied after purchasing.

To achieve these goals, we will rely on a very important ally that helps both in retail management and in consumer relations: technology. Let's go!

1 - Invest in a good website and landing pages
Google research revealed that 53% of visitors abandon mobile sites that take more than three seconds to load. And for every second a user waits for a site to load, the conversion rate drops by 12%.

The numbers are scary, aren't they? That's why investing in usability is essential to consolidate your e-commerce. Make your website responsive, that is, adaptable to any screen size.

Another tip is to focus on visual appeal, offering clear responses on the device according to the customer's actions.

The important thing is that all steps are simple, quick and transparent.

Having a good website platform also helps make your digital point of sale perfect.

To do this, find a partner that offers image standardization and automation, standardizes lead reports, facilitates search engines, among other configurations that can improve your operational management and make your business more agile.

Exclusive tip for having a good website
Alpes Guepardo Websites and Landing Pages is a complete solution for your dealership to standardize and automate your website. In addition to providing lead reports, it facilitates search engines, among other settings that improve your operational management and make your business more agile.

The system is developed in 2 formats: Guepardo Full, specific to the needs of each client, and Guepardo Plus, more popular and aimed at retail.

They have their own CMS (Content Management System), which can be managed by the client. Lead data and management analyses are stratified within the Alpes One Platform System.

Learn more about our solution for faster automotive websites that your customers will love.

2 - Support and service tools
There is no denying that customer service carries a large part of the responsibility for the customer's shopping experience.

Good service can ensure that the customer leaves satisfied, buys again and, even better, spends more in your store.

A Zendesk survey revealed that 8 out of 10 consumers would pay more for better service.

Furthermore, 76% of them expect better service from small businesses, which is a warning for smaller stores to invest in differentiated service.

Seeking to help with this mission, we offer the Live Car system, which was created to facilitate the consumer's relationship with the stores where they buy.